Alex GarciaData-Driven Decision Making: All Sizzle, No Steak?The way many organisations do Data-Driven Decision Making is fundamentally flawed. The fallacies of the human mind teach us what type of…Nov 19, 2020Nov 19, 2020
Alex GarciainThe StartupModelling Marketing Attribution With a Flexible Look-Back WindowWith some SQL in dbt, and Power M & DAX in Power BI, we can give business end users more flexibility when analysing marketing attribution…Sep 29, 2020Sep 29, 2020
Alex GarciaAn open source Python package for moving HelpScout data into Google BigQueryForewordJul 5, 2019Jul 5, 2019
